What is Facebook Recruitment?
Facebook recruitment (Facebook recruiting) is the term given to companies that deploy tactical marketing efforts to recruit candidates directly from Facebook. Facebook recruitment normally involves companies creating a branded company page in Facebook, installing an application that enables job openings to be published and then directing traffic towards that area to generate candidate applications. Facebook recruitment would generally fall under the umbrella of Social Recruiting which would involve a multifaceted approach to recruiting from channels such as Facebook, Twitter and LinkedIn.
Why use Facebook for Recruitment?
In recent years, the Internet has dramatically changed the way we exchange information and stay in touch with friends and family. Facebook was at the forefront of this change and, as a result, continues to benefit from an unprecedented rate of growth. As of March 2011, around 30 million Facebook users were based in the UK with 1 million new UK users signing up to the site each month. Remarkably, the average session time spent on Facebook in January 2011 was 22 minutes. To put that in to context, that is almost 5 times as much as an average user spends on Google each month.
The sheer amount of people spending a significant amount of time on Facebook means you simply can no longer ignore it as a recruiting channel. The type of people you need to hire will probably be on Facebook - and in most cases they will not be looking for a job. Successful Facebook recruitment is not an easy task and the Broadbean Facebook recruitment app only goes someway to achieving success in this area.
Broadbean's Facebook recruitment app - what it does and doesn't do.
Broadbean's Facebook recruitment app will automate the publishing of job openings and manage the candidate application process, enabling you to use Facebook as an extension to your career site. Like a career site, a Facebook recruitment page involves a lot more than just job openings. The Broadbean Facebook recruitment app therefore makes up only a portion of your Facebook recruitment strategy. Always remember that social networking is about people and peer to peer relationships. Therefore, you will need to deliver targeted and useful content to your audience and build brand trust/loyalty to succeed in this area.
Example of a Broadbean client facebook recruitment page:
