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The Challenge of Marketing in Today's Recruitment Sector

The recruitment sector is evolving. Employers have a choice of more routes to market than ever before and so adding value and being able to demonstrate that value has become business critical.  But how can a recruitment company truly differentiate itself and is there really any such thing as a true USP?

The findings presented here are the results of a think tank which brought together a number of senior managers and directors responsible for marketing to discuss whether a USP can ever really exist and what the real challenges are for today’s marketers.

 

Whitepaper supplied by BlueSky PR.