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We have achieved many cost and time efficiencies by using the job posting software. We are more than satisfied with Broadbean and would strongly recommend this to any recruiter looking for a multi job posting supplier.

Chris wrigLey, Resourcing Manager - Natural History Museum

Media planning & buying services for recruiters

Advertise smarter with Broadbean’s media planning and buying services. We help you choose the right channels, control spend, and improve ROI with powerful, data-led insights.

What are Media Planning and Buying Services?

Broadbean’s media and buying services are professional advertising services guiding businesses on where, when, and how to invest their recruitment advertising budget to achieve better hiring results. By combining expert guidance with data-led insight, Broadbean creates customized media plans and manages media spend across relevant channels to improve reach, control costs, and maximise return on investment.

Recruitment Advertising

Plan and Optimize Your Recruitment Advertising

Connecting with the ideal candidate requires more than simply publishing vacancies. Broadbean’s media planning and buying services help businesses make smarter recruitment advertising decisions by improving visibility, controlling cost and maximising return on investment. Our specialist team collaborates with businesses to choose right channels, manage budgets and optimize campaigns for better results.

Key benefits:

  • Enhanced media approach: develop customized advertising strategies tailored to position requirements, geographical factors, and candidate demographics.
  • Better Budget management: control investment effectively through preferentially negotiated placements and transparent monitoring.
  • Elevated campaign outcomes: refine advertising efforts informed by performance data and marketplace intelligence.
  • Adaptable platform selection: promote vacancies across job boards, digital channels, programmatic networks, and chosen conventional media outlets.

Media Buying Services

We purchase media inventory across all traditional platforms. Whether you need bulk packages or individual placements, we’ll secure the best-fit options for your campaign

Save time and reduce admin with support from our media buying experts. We negotiate competitive rates on your behalf, so you can focus on hiring, not logistics.

We purchase recruitment media from job boards and advertising platforms worldwide, across every sector.

Use our media buying service on its own or with our core multi-posting solution and other Broadbean products. Whether standalone or integrated, you get full flexibility, and full value.

With great relationships across a large global network of job boards, our experts are in a position to provide advice, guidance and cost savings to help you get the most out of your recruitment budget.

Programmatic Advertising

A performance-based model for recruitment advertising on top job platforms, leveraging smart targeting, real-time insights, and transparent reporting to enable you to establish flexible budgets, manage spend, and optimize return on investment.

Take the guess work out of where to post and only pay for what you use with flexible budgets and the ability to stop your spend!

Increase your ROI with technology that actively targets relevant candidates whilst broadening your reach for vacancies by distributing to multiple channels.

Data at your fingertips with detailed view on pay-for-duration and pay-for-performance for full transparency on publishers’ performance.

Bespoke Media Planning

Not sure what’s right for you? We can tailor a media planning approach to suit your objectives and budget, using a mix of digital, social, search engine, AI-powered, and traditional channels to reach your target audience.

Whether you need broad reach or niche targeting, we’ll help you select the right platforms and products to deliver real results.

A tailored media strategy shaped around your needs, with access to the full media landscape, from outdoor and radio to transport advertising and more.

Connect with high-potential candidates by strategically selecting channels that align with your target audience.

We’re fully transparent with our pricing, so you know exactly where cost savings are made. Our team keeps you informed at every stage, with regular data reviews and check-ins.

Explore Broadbean’s Media Planning and Buying Feature Suite

Broadbean’s media planning and buying features help businesses remove uncertainty and provide a clearer, more confident way to invest advertising budgets and achieve better hiring outcomes.

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Cost Effective

Frequently Asked Questions

Broadbean’s media planning and buying services are designed to help businesses plan, manage, and optimize recruitment advertising more effectively. From strategic media planning to budget control and performance insights, these features give recruiters greater visibility, flexibility, and confidence in how their advertising spend is used.

While job distribution handles automated vacancy posting to various platforms, media planning and buying delivers additional strategic value through expert consultation, budget management, negotiated media rates and continuous campaign optimisation to boost advertising effectiveness.

Our services are effective for both bulk and niche recruitment. Our media buying and planning services accommodates large-scale hiring campaigns, specialised positions, and challenging vacancies by directing resources toward platforms most likely to attract qualified applicants.

Your strategy may incorporate job boards, programmatic platforms, social networks, search advertising, and carefully selected conventional media. Platform selection is customized based on recruitment objectives, candidate demographics, and geographical requirements.

Recruiters gain complete transparency regarding advertising investment, ad placements, and campaign metrics, providing precise understanding of budget utilisation and achieved outcomes.

Not at all. Although digital and programmatic platforms are frequently utilised, media strategies may incorporate conventional advertising methods when suitable, based on recruitment aims and target demographic

Launch schedules depend on campaign specifications, though media strategies and ad placements can be deployed rapidly following agreement on goals, financial parameters, and platform selection.