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Indeed has introduced a new Minimum Budget Policy that’s making a significant impact on how staffing firms manage job advertising campaigns. Under this policy, which comes into effect on the 8th July, each job posted on Indeed must carry a minimum budget of £15. While this doesn’t necessarily mean each job will spend £15, it does mean each unique job must be allocated that amount of budget, marking a major shift from previous practices where a single campaign budget could be distributed across multiple rotating job listings.
What’s Changing and Why It Matters
Previously, companies had the flexibility to rotate various jobs under a shared campaign budget as long as the budget per job was at least £15. Now, every unique job listing requires its own £15 budget, even if jobs are rotated within a campaign.
For staffing firms managing a high volume of jobs or operating with manual campaign workflows, this presents a challenge. The new structure can lead to increased budget demands and a lot more hands-on work to stay compliant and competitive in a dynamic hiring environment.
This change also underscores the importance of automated budget management and intelligent campaign optimization, especially for firms seeking to reduce manual tasks and improve efficiency.
Enter Veritone Hire: Smart, Automated Compliance
Veritone Hire is purpose-built to help staffing and recruitment firms adapt to exactly these kinds of changes. It offers programmatic job advertising technology that automatically manages budget allocation in accordance with job board policies like Indeed’s.
Key advantages of Veritone Hire in this context:
- Automatic Budget Management: Ensures each job meets the minimum required budget with no manual calculations or constant adjustments needed.
- Campaign Optimization: Uses AI to prioritize job postings based on performance data, helping firms get better results with the same or lower spend.
- Real-Time Adjustments: As jobs are added, removed, or rotated, Veritone Hire dynamically updates the campaign structure to stay compliant and cost-effective.
- Scalability: Easily manages large job volumes without adding overhead to internal teams.
Programmatic solves this problem. With Veritone Hire, we are able to automate the process through our algorithm and start, stop, and create new campaigns as needed, limiting exposure and helping ensure that organizations don’t overspend. This level of control and efficiency is critical under policies like Indeed’s, where improper budget management can quickly lead to compliance issues or wasted spend.
For staffing firms looking to stay agile and competitive, Veritone Hire offers both compliance assurance and performance optimization, making it easier to navigate policy shifts like this one from Indeed.
Clarifying the Confusion
There has also been some confusion around whether the policy refers to budget or spend per job. Some have misunderstood it to mean each job must spend £15, when in fact, it only needs to be allocated that much in budget. Veritone Hire helps eliminate that uncertainty by handling the technical and policy nuances automatically, so teams can focus on hiring results, not campaign mechanics.
Looking Ahead: Possible Price Model Shifts
There’s increasing talk in the industry about aligning pricing with outcomes, such as cost-per-hire or deeper down-funnel metrics. While these changes are still speculative, platforms like Indeed are showing interest in performance-based pricing. Veritone Hire’s data-driven approach positions staffing firms to adapt quickly to these emerging models.
Indeed’s new minimum budget policy is a clear sign that job advertising is becoming more structured and more demanding. Staffing firms that want to stay compliant, efficient, and performance-focused will benefit from intelligent automation and programmatic solutions.
With Veritone Hire, teams gain the ability to meet evolving requirements without the manual burden, while optimizing campaigns for the best hiring outcomes possible.