By Alex Fourlis, General Manager, Broadbean, by Veritone

Veritone is excited to announce that our talent acquisition solutions suite, formerly known as Veritone Hire, is rebranding as Broadbean, by Veritone, effective March 17. 

This is more than just a new name; it’s a strategic decision that unifies our offerings under a globally recognized and trusted brand, signaling our ambitious vision for the future of hiring. And while our name and visual identity are evolving, our platform and services won’t be disrupted—our commitment to delivering reliable, innovative recruitment technology will remain exactly the same.

This post will walk you through the rationale for this change, clarify what’s staying the same for customers, and outline the improved value we will be delivering.

A Return to a Trusted Name

The decision to rebrand as Broadbean is rooted in trust and recognition.

For decades, the Broadbean name has been synonymous with excellence in the HR technology space, carrying significant brand awareness with the global talent acquisition audience. To accelerate growth and strengthen our competitive position, we are returning to our roots and embracing the trusted Broadbean brand to lead our customer-facing engagement and simplify our story in the market. This change reflects Broadbean’s longstanding trusted position within the HR technology ecosystem and makes it the right choice to unify our portfolio.

What’s Changing and What’s Staying the Same

For current customers and partners, this transition is a go-to-market evolution, not a disruption to services.

What is staying the same: Our commitment to customer success remains our top priority. The solutions, contracts, and dedicated support teams our customers rely on are not changing. The core principles, capabilities, and people at the heart of our business are stronger than ever.

What is evolving: This brand evolution unifies the complementary capabilities of our portfolio. We are integrating the powerful programmatic intelligence and automation expertise of PandoLogic directly into the Broadbean platform. While the PandoLogic brand name will be retired, its legacy of innovation is now deeply embedded within Broadbean, by Veritone’s accelerated product roadmap. This integration creates tighter product alignment and a clearer path to future innovation.

Delivering Maximum Impact in Talent Acquisition

Many organizations spend a significant portion of their budget on job boards, yet still struggle to fill roles quickly with qualified candidates. Broadbean is designed to solve this challenge.

Our platform modernizes the recruitment marketing process by unifying global job distribution, programmatic advertising, and cutting-edge agentic AI. This moves talent acquisition teams away from fragmented workflows and toward fully connected, insight-driven hiring outcomes.

The platform brings job distribution, media budget, and performance data into a single view, directly inside your Applicant Tracking System (ATS). For corporate TA teams, this means consolidating tools and proving the ROI of every channel. For staffing agencies, it means maximizing the return on job board spend and sourcing candidates faster, without the manual legwork. The system automates time-consuming decisions and provides the insights needed to find, engage, and hire the right talent more efficiently.

The Future of AI-Powered Hiring

Operating on a foundation of cutting-edge Veritone technology, like the enterprise AI operating system aiWARE, uniquely positions us to lead the next wave of transformation in HR technology.

We are investing heavily in next-generation agentic AI capabilities that will further revolutionize how organizations attract and convert talent. The goal is to deliver more autonomous, adaptive, and performance-driven hiring solutions—tools that don’t just automate tasks but anticipate needs and optimize outcomes in real time. This is the future we are building, one where intelligent technology amplifies human potential and delivers measurable impact in talent acquisition.

The move to Broadbean honors our history and reflects our potential. We look forward to continuing to invest in the innovation, integration, and service excellence that help organizations hire, manage, and retain talent more effectively.