A successful recruitment campaign depends on advertising exposure across platforms your target candidates actively use. A media buying partner ensures your campaigns reach the right audience, contributes to your overarching strategy, and provides continuous insight to improve results as they come in. This level of control and efficiency helps recruitment leaders attract stronger applicants while using budget more effectively. 

In this article, we will unpack what you should expect from a high-tech media buying consultancy and show how their services ultimately reduce recruitment costs while speeding time to hire.

Why partner with a media buying company?

Media buying companies were once primarily associated with consumer marketing, often seen as out of reach for in-house recruitment teams. But advances in automation and analytics have made these services highly relevant to recruitment, particularly for organizations managing large-scale hiring campaigns.

Today, 90% of the world’s top 20 staffing agencies partner with Veritone Hire (formerly Broadbean) to streamline their recruitment advertising. Camelot Global Services, for example, has reported faster time to hire and improved distribution across job boards.

“Broadbean also manages our media purchases, removing the need to negotiate multiple job board contracts, making the service a one stop shop for all of our online recruitment activities.”

When the search for talent is on, organizations like these realize efficiencies and economies while delivering better results for their companies or clients. Here’s why they use our services.

Partnering with the right media buying company saves you time and money

Automated bidding and ad distribution, integration with your recruitment software, and instant campaign analysis offer a wealth of potential to save both time and money. By reducing the heavy lifting, recruitment professionals can focus on what they do best, accomplishing more with less effort. 

Further savings are in store. When companies need to fill key roles, time is of the essence. The opportunity cost of vacancies, in terms of lost revenue and productivity, is high. With the right partners, the time required to attract the right applicants is reduced, and with that, the time to hire, adding additional cost savings to the equation.

You have complete control over your spend

With budgets to manage, human resource professionals must show a healthy return on investment, attracting strong candidates for hiring managers’ consideration. This requires careful management of spending to ensure that you are optimizing the cost per qualified applicant and the ultimate cost to hire. 

Traditionally, this was difficult to do, but with the right media buying consultant, it becomes as simple as viewing analytics and making immediate adjustments to campaigns. A platform that works well when recruiting for one role may not work as well when you are seeking people with another skillset. Or you may find it worthwhile to allocate more resources into channels that are performing particularly well. 

Additionally, automated ad placement enables you to set budgets for various advertising opportunities. When you decide to try new advertising platforms, you can test them and make informed, fruitful advertising decisions that minimize waste.

Experience and expertise tailored to your needs

While your media buying platform automates many of your tasks, it is curated by experienced media buyers. Their expertise and partnerships enable them to provide data-driven recommendations tailored to your specific needs. This includes specialized job boards, niche job boards, and the top picks among the thousands of advertising opportunities out there. 

For example, you may hope to attract young graduates, experienced executives, or individuals with scarce skills in narrowly defined fields. Additional nuances may include reaching a diverse audience that enriches the applicant pool. You set the parameters, and your media buying partner does the rest. It’s like having your own media buying consultant on hand whenever you need them. 

You receive transparent reports for performance analysis

Measuring advertising performance in real time need not be a challenge, particularly when much of your exposure is online. Your media buying company gives you access to reports that demonstrate how you implemented your advertising strategy, what you spent, and what results you achieved. 

You can use this information to refine current campaigns and to enhance your overall media buying strategy. Whether you’re hiring across multiple territories or managing several internal stakeholders, a centralized media buying approach streamlines execution and reporting. With continuous improvement on the cards, performance analytics are just a few clicks away. Find out how getting analytical helped Hoggs & Co develop a proactive recruitment strategy.

Get the best rates without the hassle

Identifying the right platforms, comparing rates, and securing placements can drain time and limit campaign performance — especially when handled across multiple suppliers. Without unified oversight, opportunities are often missed, and advertising spend can become fragmented.

Programmatic advertising enables smarter decision-making by bidding in real time according to your budget and hiring priorities. It doesn’t just simplify spend management, it helps maximize reach where it matters most, supported by detailed reports that allow for fast campaign refinement.

Bonus: access compatible tools that optimise the recruitment process

Traditional media buying specialists typically focus only on ad placements and strategy. But recruitment teams often need support that extends beyond advertising. When your media buying partner also offers integrated tools, the entire process becomes more streamlined, from candidate sourcing to performance tracking.

Whether you’re managing internal talent databases, ranking applicants, or coordinating hiring across departments, having compatible technology built into your media buying platform helps reduce manual effort and improve outcomes. You stay in control of the strategy while the tools do the heavy lifting.

Contact Veritone Hire to claim your free demo

From cost-efficiency to faster hiring and stronger performance data, partnering with Veritone Hire (formerly Broadbean) can streamline your recruitment media strategy and help you get more from your total budget – not just a portion of it.

Our Gold LinkedIn partnership, combined with years of experience managing high-volume hiring campaigns, means you’re supported by a team that understands recruitment complexity across every channel.

Explore our client case studies or book a tailored demo to see how we can support your goals.