Advertising has evolved, and recruitment advertising has moved with the times. In recent years, there has been a growing trend toward programmatic advertising. It offers distinct advantages over traditional manual job board posting and the time-consuming process…

Recruitment is often seen as a form of qualitative decision-making, but implementing clear measurables can improve outcomes. Data-driven hiring uses metrics and analytics to make unbiased, well-informed, and, above all, efficient hiring decisions. It reduces subjectivity and…

On January 21, 2025, President Trump signed a new executive order titled “Ending Illegal Discrimination and Restoring Merit-Based Opportunity,” which repealed Executive Order 11246. This marks a significant shift in the hiring landscape, especially for federal contractors…

In the ever-evolving landscape of recruitment advertising, staying ahead of the curve is not just an advantage but a necessity. To truly future-proof your recruitment and advertising strategy, we need to understand the dynamic shifts taking place…

It will come as no surprise to most HR departments worth their salt that data and analytics are critical to an evidence based approach to solving HR challenges and informing future strategy.  However, there are concerns in…