A successful recruitment campaign depends on advertising exposure across platforms your target candidates actively use. A media buying partner ensures your campaigns reach the right audience, contributes to your overarching strategy, and provides continuous insight to improve…

As a recruiter, your media planning and strategy will be the starting point from which you acquire job applicants that your hiring managers want to meet. It should include research into likely advertising platforms and budget allocations,…

In today’s competitive hiring landscape, simply posting a job ad and waiting for applicants isn’t enough. Recruiters must be strategic about where, when, and how they advertise to reach the right candidates quickly and cost-effectively. That’s where…

Advertising has evolved, and recruitment advertising has moved with the times. In recent years, there has been a growing trend toward programmatic advertising. It offers distinct advantages over traditional manual job board posting and the time-consuming process…

Recruitment is often seen as a form of qualitative decision-making, but implementing clear measurables can improve outcomes. Data-driven hiring uses metrics and analytics to make unbiased, well-informed, and, above all, efficient hiring decisions. It reduces subjectivity and…

On January 21, 2025, President Trump signed a new executive order titled “Ending Illegal Discrimination and Restoring Merit-Based Opportunity,” which repealed Executive Order 11246. This marks a significant shift in the hiring landscape, especially for federal contractors…

In a competitive labour market, HR professionals vie with each other to attract the best talent. With many organizations falling back on generic-looking job ads, a little attention to detail can make your job ad a stand-out…

Recruitment has seen a profound shift in recent years, with AI and automation reshaping the way companies attract, engage, and hire talent. Driving this change is AI programmatic advertising, which leverages machine learning recruitment strategies to place…

Your job posting or advertisement helps you to connect with candidates who may be a good fit for a role you’re trying to fill. While some people distinguish between job posts – online advertisements – and job…

As a recruiter, finding ideal candidates can be challenging. You want to present a diverse pool of highly-qualified candidates to your hiring manager – people who are just right for the job and the company. This article…

There’s tough competition for high-quality candidates these days, and your job postings need star quality if you hope to beat your competitors. The figures tell their own story. Only 4.2 percent of the US working-age population is…

In certain fields, recruiters can easily access highly qualified applicants. They can choose between hundreds who have the skillset they’re searching for. But in others, skills gaps exist and recruiters struggle to find candidates that match their…